- "What Patients Want" - A book written for professional optometrists and practice owners
- Convenience of ordering on the Internet
- Simply use our on-line Order Form
- NEW: "What Patients Want" Book Review
- CONSUMERS WANT TO BENEFIT FROM YOUR EXPERTISE AS A PROFESSIONAL: They want you to prescribe for them, but they also want to make their own decisions from the options presented.
- AUTHOR: Well-known optometrist Tony Hanks wrote "What Patients Want" based upon his 35 years of patient and practice management experience.
- CONCEPT: The book is based upon an international survey of 1,836 eyecare consumers on 4 continents. This provides the foundation to support the conclusions reached from the author's own experiences. There is learning from other fields – like marketing, psychology and communications – and the advice is supported by practical suggestions, examples and shared resources.
- TOPICS: 284 pages, printed in full colour:
International Survey of Eyecare Consumers
Learning from Others – Psychology, Marketing & Communication
The Patient Cycle – From the Initial Contact through to the Follow-Up
Clinical Guidelines – Retinal Imaging, Visual Fields & Ocular Coherence Tomography
Optimising Results with Support Staff
Practice Growth
Retaining Existing Patients – Including results of different Recalls
Attracting New Patients – A Practical Plan
Shared Resources – Ready to use
A 12 page Growth Plan Worksheet
Comprehensive Index
- RESOURCES: A section of "What Patients Want" includes a collection of resources and forms that can be used with patients and staff. These have been developed by the author and shared with readers for use in their practices. As well as being copied from the book, they may also be downloaded from this website using the appropriate Download Code from the book.
- COST:
See order form for pricing details.
Satisfaction guaranteed by a 7 day return policy, with a full refund less freight. - SAMPLE
PAGES:
"Today's consumers are expecting more and more from their eyecare professionals. Dr Tony Hanks emphasizes all of the critical touch-points of what every practitioner should know when consumers enter their practices. This is a pragmatic book, full of real applications and processes, as well as everyday solutions.
"Eyecare professionals around the world will discover new ideas and techniques to help them better understand what patients really want. The results will lead to successful prescribing based upon consumers' interests, needs and lifestyles. This book is a 'must have' for every practice."
Stephen Shawler
Vice President, Global Commercial Training
Essilor International - ORDER
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A J & V J HANKS
3 / 141 Gordon Street
Port Macquarie NSW 2444
Australia - ENQUIRIES by E-mail to hanksadmin@midcoast.com.au