Downloads

Book: "What Patients Want"

1.  The classic "Maslow's Heirarchy"
2.  Example - Presbyopes' Heirarchy
3.  Positioning Map - Example
4.  Positioning Map - Blank
5.  Features & Benefits Diagram - Example
6.  Features & Benefits Diagram - Blank
7.  Features & Benefits Table - Blank
8.  SWOT Analysis - Example
9.  SWOT Analysis - Blank
10. The Patient Cycle
11. The Patient Cycle - Detail
12. The Patient Cycle - Snakes & Ladders
13. Guidelines for Visual Fields
14. Guidelines for DRI - List
15. Guidelines for DRI - Photos
16. Guidelines for OCT
17. Staff Training - Listen Ask Respond
18. Staff Training - Flow Chart for Closing
19. Staff Training - Key Words
20. "The Basics" of Service
21. The Impact of Discounting
22. Sign re Mobile Phones
23. Form: Suggestions for Next Staff Meeting
24. Form: Project Planning for a Style Show
25. Form: Schedule for Press Releases
26. Form: Employment Applicant Evaluation
27. Form: Employee Performance Review
28. Form: Staff Suggestion Form
29. Plan for Attracting New Patients
30. Growth Plan Worksheet
31. Form: Vision Lifestyle Questionnaire
32. Form: Summary of Vision Needs
33. Form: "To Do" Action Items
34. Form: Staff Meeting Minutes & Follow-Up